02/22/2023
2:22PM

What is off the mark?



Off The Mark is an individually owned, community based street wear brand that focuses on the bigger picture. It aims at being more than just clothing by making an individual feel included in something bigger and better than just your average streetwear brand. It endeavours to create a community in which likeminded people can be brought together where lifelong relationships can be formed by supporting and encouraging each other to keep doing and becoming the best versions of themselves.

It’s Ok To Be Off The Mark

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™